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Another Word for Influence: 15 Synonyms with Examples

Influence is the power to affect people or events, often indirectly; as a verb it means to have that effect. Choose a stronger or more neutral word depending on how much control is involved.

As a noun: the power to affect people or events

As a verb: to have an effect on

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How they differ

Synonyms share a meaning, not always a tone. Here is when to pick each of the main options.

effect
A neutral result; "influence" suggests something more gradual or indirect.
sway
Power to change people's minds; slightly literary as a noun.
pull
Informal; influence that comes from contacts or status.
shape
To influence how something forms or develops.
persuade
To influence someone deliberately, by argument.
determine
Stronger: to decide or control the result completely.

Example sentences

  • effect: Advertising has a measurable effect on what children ask for.
  • sway: The final speech swayed several undecided voters.
  • pull: He has a lot of pull with the local council.
  • shape: Travel shaped her ideas about food and family.
  • persuade: We persuaded the landlord to fix the heating before winter.
  • determine: The weather will determine whether the race goes ahead.

More from WordNet

Less common or more specialised words WordNet lists for other senses of “influence”. Check the meaning before you use one.

verb: work, mold, regulate, charm, tempt

WordNet 3.1, Princeton University. Used under the WordNet licence.

Frequently asked questions

What is another word for “influence”?
The most useful alternatives are “effect”, “impact”, “sway”, “power”, “control”. For the main sense (the power to affect people or events), “effect” is usually the closest swap.
What is the difference between “effect” and “sway”?
effect: A neutral result; "influence" suggests something more gradual or indirect. sway: Power to change people's minds; slightly literary as a noun.